Step 3: Ideate
Ideation is literally just making ideas – and sketching all those ideas down. Consider this the brainstorming step: no idea is a bad idea. The only bad idea is not sketching more than 1 idea.
Brainstorming and sketching is imperative to the creative process. It is highly unlikely that the first idea that pops into your head will be the only good idea. The more sketches you make, the more scrawled notes you have, the more ideas you throw at a wall – the higher the probability that one of those ideas will stick.
The best way to explain this is probably just to show it, so here are my sketches for the Sound Design Club logo:
And once you have a couple of cleaned up sketches – it’s time to send them out into the world.